We’re live, we’re real, and we’re here to help you win. Every. Single. Day.
Meet the People Behind
The Movement Live!
"MLO Live Coaches"
Norm Frascona - Coach & Contributor
The Powerhouse Behind Loan Officer Sales Huddle!
When it comes to shaking up the mortgage world, Norm Frascona is a forward-thinker. Co-Founder at Mpire Financial LLC, Founder and Coach at LoanOfficerSalesHuddle.com, Creator of the loan officer academy - MpireU , which gives Loan Officers the structure, strategy, tools, and confidence to succeed in today’s market. AND, one of the original innovators behind MortgageCon.
Norm is on a mission to transform how loan officers win in this market. Known as being a great CONNECTOR in the industry - Norm is bringing the right people, right tools, and current ideas together at just the right time.Now, he’s bringing the heat to MLO Live, where you’ll get exclusive access to his killer strategies:
‣ File Support & Structure so your files run smoother
‣ Proven Conversation Framework & Talk Tracks for conversion
‣ DM Starters & Engagement Prompts - Business Media
‣ Social Media & Ai Strategies for messaging across multiple platforms
‣ Weekly Huddles & Sales Challenges with set goals
‣ Top Producer Interviews
‣ Referral Growth Tactics for building bulletproof Partnerships
‣ Mindset, Motivation & Focus for growth
Ready to learn from a true industry innovator? Connect with Norm and catch him live at MLO Live – where the future of mortgage success is being built!
Norm Frascona
Faris Faraj - Coach & Contributor
Fueling Branch Manager Success - The 3 Pillars of Success!
When it comes to mastering the art of running a successful branch, Faris Faraj is in the driver’s seat. Proud husband, father, and the powerhouse behind Premier Lending, Inc., Faris approaches business just like the track – with precision, strategy, and relentless focus.
When Faris isn’t fueling loan officer growth or closing deals, you’ll find him pushing limits at the track – laser-focused, full throttle, and embracing the thrill of control.
In business, racing, and life, Faris believes in one thing: Go all in or go home.
Don’t miss out on his Third-Party Origination (TPO) no-income bridge loan and amazing DSCR—no points, no prepay!
Faris Faraj
Scott Hudspeth - Founder | Coach |Contributor
📗 Author | 🎤 Speaker
This isn’t just a coaching platform—it’s where my life’s work and deepest passion collide. With over 20 years in the real estate and mortgage industries, We have built MLO Live to empower loan officers, brokers, branch managers, and mortgage teams to grow with purpose, clarity, and confidence.
This is where I bring everything I’ve learned—every win, every loss, every lesson, and every system that actually works. I show up live, in real time, to help you take action, stay accountable, and build a business that supports the life you truly want.
Rooted in service without expectation, MLO Live is built on trust, connection, and a deep belief that when you lead with value, growth follows.
This isn’t just coaching—it’s a movement.
Let’s build something real. Let’s grow—together.
https://www.linkedin.com/in/scotthudspeth/
Scott Hudspeth
Travis Newton - Coach & Contributor
VP of Production for Synergy One Lending
Travis is the VP of Production at Synergy One Lending and has been in the mortgage industry since 2000. In addition to his corporate responsibilities, he and his loan partner James lead the James & Travis Team—better known as “The Mortgage Dads” on social media—and consistently rank among the top 1% of loan officers in America.
Travis has also coached numerous top-producing loan officers, helping them level up and achieve elite success. Outside of work, he enjoys all things sports, volunteering in his hometown community, and spending quality time with his family.
Travis Newton
Erica Homefield - Coach & Contributor
Specializes in all things marketing, social media, structure, and accountability.
Erica Homefield is a national leader and holistic mortgage coach, currently serving as Director of Loan Officer Growth at Mpire Financial. A former coach with Mortgage Marketing Animals, she’s helped hundreds of loan officers grow their income, production, and freedom—without burning out.
With a rich background in marketing, training, social work, legal services, and public speaking, Erica brings a refreshingly human, heart-centered approach to business growth. She blends mindset and modern systems to help MLOs build aligned, scalable operations that thrive—even when they unplug.
A thought leader for NAMB Hive and advocate for value-driven business, Erica believes success is built on authentic connection, education, intention, and consistency—not hustle alone. Her mission: to help people grow their income, impact, and inner peace—all at the same time.
Erica Homefield
"Expert Contributors"
Lynn Goss | CDLP®, Senior Director of Coaching at the Divorce Lending Association
Lynn Goss CDLP® - Contributor
Lynn Goss doesn’t just close loans—she rewrites the script on how mortgage professionals show up for divorcing homeowners.
With 30 years of lending experience and a national coaching role at the Divorce Lending Association, Lynn is on a mission to help mortgage professionals become part of the 1%—those who lead with strategy, empathy, and purpose in the divorce space.
As a seasoned coach and Divorce Mortgage Planner, Lynn brings unmatched insight into how loan officers can grow a niche practice, become the go-to resource in their market, and elevate their value with attorneys, mediators, and financial professionals. She’s not here to impress you—she’s here to equip you.
Through her leadership at the DLA, Lynn has helped hundreds of loan officers across the country become Certified Divorce Lending Professionals (CDLP®), find their niche, and build smarter, more intentional businesses. She believes in service over sales and is passionate about helping originators flip the script from transactional to transformational.
If you're ready to stop chasing deals and start leading with impact, you’re in the right place.
https://www.linkedin.com/in/lynngoss/
Lynn Goss
Tammy Schneider - Contributor
Helping Mortgage Loan Officers Transform Their Careers!
We're on a mission to help mortgage loan officers unlock their full potential and build a CAREER—not just a job!
I’m fired up about helping loan officers close more deals while working fewer hours! As a passionate trainer, presenter, and coach, I’m here to share proven strategies that work.
Outside of business, I’m all about adventure—whether it’s boating, snorkeling, underwater photography, crafting, traveling, or making memories with my husband and family. Life’s too short not to live it to the fullest!
Tammy Schneider
Rick (Dr. Rick) Roque - Contributor
Rick Roque specializes in driving top-line revenue and unit growth through strategic partnerships and accelerated expansion strategies.
Dr. Rick Roque, a seasoned mortgage banker, technology entrepreneur, and educator, is a contributor to MLO Live. With over two decades of experience in business development, capital fundraising, and mortgage technology, Dr. Roque brings invaluable expertise to the platform.
His leadership and insights are instrumental in guiding MLOs through the complexities of the industry, ensuring they have the knowledge and support needed to thrive.
https://www.linkedin.com/in/rickroque/
Rick (Dr. Rick) Roque
LaDonna Lockard - Contributor
20 years in the industry and 12+ years focused on professional education
LaDonna Lockard is a powerhouse in mortgage education and a proud contributor to MLO Live. With over 20 years in the industry and 12+ years focused on professional education, she brings unmatched expertise and energy to the table. As CEO of MaxClass, LaDonna is reshaping how loan officers experience continuing education—making it more interactive, impactful, and community-driven. Her insights, leadership, and passion for helping LOs grow make her an invaluable voice inside the MLO Live movement.
https://www.linkedin.com/in/ladonnalockard/
LaDonna Lockard
Mike Cardascia - Contributor
Mortgage Loan Advisor - Helping my community grow and build wealth through real estate!
Michael Xavier Cardascia brings relentless creativity and next-level strategy
to MLOLive.com. As the mastermind behind some of the mortgage industry’s most recognizable personal brands, Michael helps loan officers break through the noise and build a business that people can’t ignore.
He’s not just about marketing—he’s about MOVEMENT. Michael turns ideas into influence and influence into income by teaching LOs how to be unforgettable, authentic, and visible in the marketplace.
If you want to stand out, scale up, and serve more families, you need Michael in your corner.
https://www.facebook.com/mike.cardascia.2025
Mike Cardascia
Laura Witte - Contributor
Top 1% MLO | $100M+ Funded | HGTV & CBS Featured
Serving Georgia & the Southeast with heart, hustle, and a mission to simplify homeownership. I’ve been trusted by HGTV, CBS News, and Clark Howard as a go-to mortgage expert — because we don’t just close loans, we open doors. Backed by The Truth and Lending Team, we’re your local Intown Lender, always looking out for your best interest and your best interest rate. Let’s make the mortgage experience easy, empowering, and unforgettable.
Laura Witte
Brian Vieaux - Contributor
I help mortgage professionals win at the point of thought not just the point of sale.
With 30+ years in mortgage banking and a passion for empowering the next generation of homebuyers, I lead with a mission: shift the industry from transactions to transformation.
At FinLocker, we’re putting financial fitness into the hands of consumers and giving loan officers the tools to engage early, educate often, and create lifelong clients. From startup strategy to national growth, I work with lenders, fintechs, and educators to unlock opportunity through modern tech and meaningful relationships.
https://www.linkedin.com/in/brianvieaux/
Brian Vieaux
Jamie Miller - Contributor
Master of The Art of Conscious Communication
Jamie Miller is a dynamic communication strategist, speaker, and coach specializing in The Art of Conscious Communication — a transformative approach that empowers individuals to connect, engage, and influence with authenticity and impact.
With a unique blend of emotional intelligence, strategic storytelling, and practical communication techniques, Jamie helps leaders, entrepreneurs, and professionals elevate their conversations, foster deeper connections, and drive meaningful results. Whether it's closing high-stakes deals, building stronger teams, or captivating an audience, Jamie equips you with the tools to speak with intention, listen with purpose, and leave a lasting impression.
Jamie Miller
Brad Brondt - Contributor
GHL CRM Expert
Bradley Brondt is a seasoned mortgage professional and the founder and CEO of Cerberus CRM, a platform designed to empower loan officers through automation, AI-driven marketing, and streamlined client engagement.
With over a decade of experience in the mortgage industry, Brad also serves as a Branch Manager and Loan Officer at Acre Mortgage & Financial Inc., where he specializes in guiding clients through home financing solutions tailored to their financial goals.
Brad Brondt
Tony Fitzgerald - Contributor
Revolutionizing Mortgages with AI: Meet Tony Fitzgerald
Tony Fitzgerald is an experienced Mortgage Loan Originator with a proven track record in the mortgage industry. Currently with 1st Response Mortgage, powered by Mpire Financial Services, Tony is known for guiding clients seamlessly through the home financing process and delivering customized mortgage solutions that change lives.
But what truly sets Tony apart? What he’s doing with AI for his agents is unlike anything I’ve ever seen before. It’s innovative, disruptive, and built to win. Wait until you hear his mindset and story—it’s truly life-changing.
Tony Fitzgerald
Toby Hakalir - Contributor
Mortgage Strategy Expert & Fintech Advisor
Coby Hakalir is a strategic powerhouse in mortgage banking with nearly 30 years of industry expertise. As VP of Mortgage Banking & Ancillary Services at T3 Sixty, he leads their mortgage and fintech advisory practice, helping lenders, brokers, and proptech firms boost talent, branding, and go-to-market execution.
A prolific writer, podcaster (“Closings with Coby”), and advocate, Coby shares sharp insights on market shifts, mortgage technology, and advocacy—shaping the industry’s future one conversation at a time
Coby Hakalir
Here’s Who Has Your Back
Meet Norm Frascona
The Powerhouse Behind Loan Officer Sales Huddle!
When it comes to shaking up the mortgage world, Norm Frascona is a forward-thinker. Co-Founder at Mpire Financial LLC, Founder and Coach at LoanOfficerSalesHuddle.com, Creator of the loan officer academy - MpireU , which gives Loan Officers the structure, strategy, tools, and confidence to succeed in today’s market. AND, one of the original innovators behind MortgageCon.
Norm is on a mission to transform how loan officers win in this market. Known as being a great CONNECTOR in the industry - Norm is bringing the right people, right tools, and current ideas together at just the right time.
Meet Faris Faraj
The Driving Force Behind Branch Academy Training! 🔥
When it comes to mastering the art of running a successful branch, Faris Faraj is in the driver’s seat. Proud husband, father, and the powerhouse behind Premier Lending, Inc., Faris approaches business just like the track – with precision, strategy, and relentless focus. 🚀
When Faris isn’t fueling loan officer growth or closing deals, you’ll find him pushing limits at the track – laser-focused, full throttle, and embracing the thrill of control.
In business, racing, and life, Faris believes in one thing: Go all in or go home. 💥💯
Meet Tammy Schneider
🚀 Helping Mortgage Loan Officers Transform Their Careers!
We're on a mission to help mortgage loan officers unlock their full potential and build a CAREER—not just a job! 💪
I’m fired up about helping loan officers close more deals while working fewer hours! As a passionate trainer, presenter, and coach, I’m here to share proven strategies that work.
Outside of business, I’m all about adventure—whether it’s boating, snorkeling, underwater photography, crafting, traveling, or making memories with my husband and family. Life’s too short not to live it to the fullest!
Meet Scott Hudspeth
RETR National Sales & Marketing Manager
Empowering Mortgage Professionals Over Two Decades of Proven Results.
With over 20 years of experience in the real estate and mortgage industries, I’m deeply committed to helping mortgage companies, loan officers, mortgage brokers, and branch managers achieve extraordinary results. Grounded in the philosophy of serving without expectation, I’ve built a reputation for trust, lasting partnerships, and strategies that drive sustainable growth.
Meet Brian Vieuax
I help mortgage professionals win at the point of thought not just the point of sale.
With 30+ years in mortgage banking and a passion for empowering the next generation of homebuyers, I lead with a mission: shift the industry from transactions to transformation.
At FinLocker, we’re putting financial fitness into the hands of consumers and giving loan officers the tools to engage early, educate often, and create lifelong clients. From startup strategy to national growth, I work with lenders, fintechs, and educators to unlock opportunity through modern tech and meaningful relationships.
Meet Jamie Miller
Master of The Art of Conscious Communication 🔥
Jamie Miller is a dynamic communication strategist, speaker, and coach specializing in The Art of Conscious Communication — a transformative approach that empowers individuals to connect, engage, and influence with authenticity and impact.
With a unique blend of emotional intelligence, strategic storytelling, and practical communication techniques, Jamie helps leaders, entrepreneurs, and professionals elevate their conversations, foster deeper connections, and drive meaningful results. Whether it's closing high-stakes deals, building stronger teams, or captivating an audience, Jamie equips you with the tools to speak with intention, listen with purpose, and leave a lasting impression.
Simple Pricing
Grandfathered Pricing: Stay locked in for life unless you leave and return.
$97/month
No Contracts, No B.S
Includes you and 1 other person. You pick your ride-or-die, and let’s get to work.
$197/month
Branch Plan
Includes up to 4 people. Need more spots? Reach out for exclusive company-wide pricing
$997/year
Yearly Plan
Includes up to 2 people. Need more spots? Reach out for exclusive company-wide pricing
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